/Home/Portals

Frog
Content Usability
Only about 15% of US mobile owners actively use the mobile web. The most common reasons given for not using it are that it's too hard to use and that it's hard to find mobile web sites worth visiting.

Startup GetFrog.com, is trying to fix both the usability and discovery issues. Clearly aimed at users who are new to the mobile web, Frog is a personal mobile home page that features extremely simple navigation. The front page, which is practically the only page, is a 3 x 3 icon grid - familiar to mobile users as it's the internal menu layout on most phones. Each icon is a link to a mobile site... (more)